As a doctor, you’re already under enough stress to provide your patients with the best possible care. After taking care of their patients, what doctor has time to think about things like patient engagement and search engine optimization? If you’re like many, digital marketing for doctors can be overwhelming, intimidating, and difficult to adapt to your business. However, as the world is constantly changing, it’s important to keep your business relevant and accessible. At Growthstrategies101, we understand how daunting it can be to begin a digital marketing strategy, but we’re also ready to tell you why it’s important to the success of your business now and in the future.
One of the most important reasons to get involved in digital marketing for physicians is that it gets your name out there. Name recognition and presence are invaluable in today’s marketplace. Physicians can no longer target potential patients through traditional print or television advertising like they used to. Today, when someone is looking for a new doctor or specialist, they either turn to the Internet to find one, or they ask their friends. If you use digital marketing correctly, you can increase the number of potential patients who find you, no matter how you search.
Your potential patients are looking for you online
A stronger digital presence logically gives you better exposure to patients who are digitally searching for healthcare services, but we can help you engage those potential patients in more meaningful ways. Imagine a television commercial that not only conveys a message about your services but also targets people with specific conditions and offers different information to everyone who sees the commercial. With digital marketing in the medical field, you can use search engine marketing to directly provide specific consumers with information that will benefit them. Whether it’s SEO (search engine optimization) or SEM (search engine marketing), you can tailor your digital content to reach the exact people who will benefit from it. The ability to target your marketing is invaluable when it comes to lowering your patient engagement (CPA) costs.
Just as you can target your healthcare digital marketing strategy to the right audience, we can help you improve your search engine optimization (SEO) to make it easier for patients to find you. Search engine optimization (SEO) is about incorporating keywords into your digital content to increase the likelihood that it will appear in search engines. Potential patients are unlikely to scroll past the first or second page of search results, so you can design your content to be at the top of the list so they can find you.
In a growing digital market, SEO is no longer a luxury, but a necessity. We can help you understand how SEO can improve your business and how to use it as cost-effectively as possible. Perhaps the best thing about digital marketing for physicians is that it’s incredibly easy to track, meaning you know what resonates with patients and what doesn’t, which strategies are worthwhile, and which need to be abandoned. In the era of television and print advertising, the only way to measure success was to track the overall performance of your business. However, with digital marketing in medicine, we can help you analyze the digital footprint of your potential patients to find out what content is reaching them (and ultimately getting them to visit your clinic) so you can tailor your future marketing efforts to leverage your successes. In the past, it was extremely difficult to collect reliable marketing data, but digital technology allows you to get a much more accurate picture of trends without inconveniencing your potential patients.
For the potential patients who rely on their friends to recommend doctors to them, digital marketing in the medical field can also impact how you reach them.
Patients will remember a more user-friendly experience
The easier you make it for your current patients to navigate your practice, the more likely they are to have a good experience with you. Regardless of how much your patients value your services, they may look elsewhere if they find it difficult to find information, schedule appointments, or understand your services. When patients can easily go online and look up your website to get their questions answered, it reduces the workload for both of you. These patients can bombard your practice with calls about these simple questions, or they can simply find them themselves online. Adding this simple and convenient option to the great care you provide will not only help you retain your patients but will also benefit your inpatient acquisition.
As for potential patients turning to their friends to recommend a doctor, your patients are more likely to refer you if your practice is digitally accessible. Imagine a potential patient who posts on Facebook and writes, “My back has been hurting a lot lately. Does anyone know of a good back specialist in Durham, North Carolina that I should see?”
Would your current patients take the time to respond to someone like this and give your name? They will if your practice is convenient and easy to use, especially if they can quickly send a link to your beautiful website where the new patient can easily make an appointment. Anything you can do to make it easier for a patient to walk through your door will improve their experience with you.
Cost savings means you can do more for your patients
We know how overwhelming digital marketing can be for physicians. That’s why we’re here to show you how easy it can be and how incredible the return on your investment will be. Not only can you reach more people with digital marketing for doctors, but you can also significantly reduce your practice’s patient acquisition costs. The hardest part of attracting new patients is reaching out to them and showing them what you have to offer. With digital marketing, you can do this in a very specific, targeted, and specialized way. The effort to learn how to use digital marketing effectively is worth it when you consider how much it will grow your business and reduce your costs.
This increase in business and decrease in costs will help you grow your business and improve the care you provide to your patients. The money you save can be used for new instruments and advanced machinery that will directly benefit your patients and help you grow your business. Your job as a doctor is to provide the best possible care to your patients. Imagine the kind of treatment you can provide when you have the best instruments and equipment available. The money we help you save on finding new patients and retaining your current patients will help you further improve your already excellent care.
Step into the digital age with Growthstrategies101.
Digital marketing for physicians is invaluable. We can provide you with everything you need to keep up with and reach today’s potential patients. Today’s patient wants to find your practice easily, quickly understand what services you offer, and schedule an appointment without too much hassle.
Adapting your business to today’s patients is a critical factor in your practice’s continued existence. More and more people are using the Internet to search for their doctor, find out about their health problems, and get information about their health. This number will continue to grow each year, and with digital marketing strategies for doctors, you can make sure you reach these potential patients. As scary as digital marketing for physicians may seem, even scarier is the thought that you may not be reaching as many patients as you potentially could.
Reach out to Growthstrategies101 today, and we’ll help you reach more patients for less money and adapt your practice to the ever-changing future.
Also, read about digital marketing strategies for dentists