Specific social media platforms work better for certain types of business and marketing goals than others. It can make all the difference in your social media marketing success. We will cover more details for each platform in the course, but let’s get to the basics now. What are we going to cover?
Facebook was founded in 2004. It has the most extensive user base of all social media platforms, with 2.85 billion active users monthly worldwide. This is 8.5 times the US population! It has the best age distribution of any medium.
Buy facebook followers uk is a great way to build relationships, keep customers informed, and connect with your local community.
Instagram launched in 2010, eight years after LinkedIn and four after Twitter. However, it has now surpassed both platforms with more than one billion active users per month. Its multiple posting formats make Instagram a versatile platform for marketing. 81% of users use it to search for products and services.
Instagram is a great way to: Develop your brand aesthetic, reach relevant people, and promote products.
LinkedIn was launched in 2002 and had over 310 million active monthly users. It is also the most used platform for B2B social marketing. However, this is not the only purpose of LinkedIn. Although the platform is heavily focused on business, it also has many great themes that can be used to promote local businesses.
LinkedIn is a great way to help others grow, share industry insight, and show thought leadership.
Twitter is a vast network of people and brands (with 353 million monthly active users). They interact with one another through short messages (320 characters or less). It is a great place to have timely conversations (and many more) because of its real-time nature.
Twitter is a great way to connect with your virtual niche, share relevant information, and expand your perspective.
TikTok was founded in 2016 and had over 100 million active monthly users. It has seen rapid growth and has become one of the most popular apps. Nearly every demographic uses it, making it an ideal tool for businesses that want to connect with an engaged audience.
TikTok allows you to: Show your brand personality, stay on top of trends, and leave lasting impressions.
Marketers often dismiss Snapchat as a platform for teens, but 75% of the users are between 13 and 34. Snap Maps and the partnership with Gannett make it more local-focused than you might imagine.
Snapchat is a great way to reach nearby audiences, demonstrate creativity, and show transparency.
There are many other social media platforms like Next door and WhatsApp. But the most popular ones are those listed above. This course will discuss them all. We’ll also provide suggestions on how to post on each channel, as we mentioned earlier.
Local Social Media Marketing
Introduction to local social media marketing
This course will help you understand social media marketing in its simplest form to create a plan of action to grow your local business. This course will cover:
Social media marketing basics and its benefits
How to start your profile and plan
Tips and best practices for local social media.
Examples of local marketing strategies for each platform
Let’sfirst get to know the world of social media.
What is social media marketing?
It is an understatement to say social media has changed. Social media has evolved from being a way to keep friends in touch to becoming a significant part of everyday life for people and businesses. Nearly 60% of the world’s population uses social media to find information, recommendations, jobs, lost pets, and, if they are lucky, local businesses. https://followerspro.uk/
Fortunately, you don’t have to worry about it. Many platforms have set features, post types, and best practices. It’s hard enough to keep up your business let alone multiple platforms trying to keep up.
You’re in the right place if you don’t know where to begin with social media marketing or even if it’s difficult to understand. This is why this simple-to-understand course in social media marketing is so helpful!
Social media marketing defined.
Social media marketing is the use of social media platforms for business growth.Half the world uses it on average for 2.4 hours per day.
Let’s look at some stats about social media.
96% of small businesses employ social media as part of their marketing strategy.
41% of local businesses rely on social media for revenue generation
82% of consumers use social media for brand engagement. https://canvaslock.com/
74% of consumers use social media to help them make purchasing decisions.
Social media marketing isn’t just beneficial for businesses it’s also very popular with consumers.
This boils down to just two things. If you don’t use social media for marketing your local business, it’s a disservice. You have to be different from your competitors and offer a unique experience to your customers with social media.
This course will teach you how to do this. Let’s start by learning about the most popular social media platforms used for marketing.