It’s going to be a hustling year for eCommerce, as consumers are increasingly shifting their spending online. Online shopping stores are ever changing, and trends come and go. Wondering what trends will shape the ecommerce industry in 2021?
Hang on with us as we explore the five biggest trends that will take the ecommerce industry by storm!
The Rise of Green Consumerism
Sustainability will no longer be a concept limited to a couple of brands. The focus of many social, economic, and cultural landscapes have shifted to making eco-friendly products. Amazon, one of the e commerce giants, has taken a step closer towards sustainability.
More and more brands are likely to follow the environment-friendly path. More than half of the online consumers are willing to purchase from sustainable brands. The days where all ecommerce products come with an eco-friendly tag is not ahead.
Influencers and Brand Tie-Ups
Influencers are increasingly getting more popular ways of marketing than any other channel. Due to the influencer’s wide audience, brands are partnering and marketing products through them.
The Influencer Hub claims that the influencer marketing industry was as close as $9.7 billion in 2020. Numerous brands are facing the problem of a content gap. The influencers are the perfect content creators with a massive following who can duly fill these gaps.
In 2021, consumers will also witness paid media content so that the brand can reach and control the audience. Not only this, but ecommerce is all set to embrace micro-influencers too. Micro-influencers will help a brand achieve localization.
Personalization Will Be The Key
Customers are getting more demanding and prefer a tailored shopping experience. Personalization helps consumers to fulfil their unique needs. It is no secret that the customers respond better to personalize messaging.
Earlier, the boundaries of personalization were limited to email marketing. The capability of technology and customer expectations is pushing the possibilities of personalization. Personalization will also help brands take over the competition and emerge as the market leader.
Shoppable Video Ads
Video is altogether another dimension in the marketing experience. Due to the onset of the COVID-19 pandemic, more and more people are engaging in shoppable video ads. Brands and eCommerce get abundant value by placing ads in Instagram Stories and Snapchat.
People spend more time on platforms such as TikTok and Instagram feeds. Videos are the ideal way to target the curious and young audience. In 2020, we saw Facebook launching Instagram shops and Shopify teaming with TikTok. Marketing agencies have started offering engagement services such as instant Instagram likes or cheap Tiktok likes for eCommerce businesses to increase their exposure online.
Buyers are looking for the best stores to shop online, and video ads can help them with that. The video also allows the brand to project its products in the most desirable ways. In 2021, eCommerce should be ready to engage further and deeper into shoppable video ads.
More Benefits from AI
In the past couple of years, the eCommerce industry has not been able to realize the benefits of AI. This scenario will dramatically change in 2021. Concepts such as chat bots and machine learning are becoming more mainstream.
The consumers prefer chat bots rather than calling customer service. AI will not only help consumers, but it will also help brands with predicting inventory.
ecommerce can leverage AI in multiple ways to offer benefits to the consumer. For example, AI can be helpful to make purchase recommendations based on the buyer’s shopping history. Voice search is yet another impactful tool that brands can use.
Shifting Your Focus towards Marketplaces
Sticking to a general line of products? Chances are that the consumers will have a hard time considering your website. Research shows that e-commerce websites are playing a losing game against online marketplace giants such as flip kart and Amazon which have the necessary backend infrastructure to support thousands of products.
The general Idea would be to offer a wide variety of products on your website as a consumer will always prefer convenience over diversity.
The Shift to B2C Marketing
The sudden shift in the sale of products online has pushed all the retailers to sell their stuff online. This means that the retailers will not only sell items which are small and portable but we can see a shift to massive things being bought online. Things ranging from food items to items as intricate as car repair items are being sold online. This trend is expected to slow down once the current pandemic situation slows down. However it will stabilise and once people have found their comfort in buying things online, there is no stopping it.
Look Out For Self Service Platforms
An intuitive website will go a long way in helping prospecting customers through an otherwise painstaking process of selecting their needed items through thousands of other useless products. Getting your website template to be helpful is one of the more important tasks that will decide whether your e commerce website will make it or will go down as an unimportant piece of code amongst the millions of websites floating around on the web
Omni channel Selling Will Rise
Omni channel selling means that a customer is looking forward to gaining the same experience across multiple platforms. A seamless experience while browsing your selling platform will make a positive impact on the customer and they will want to come back again and again. Amazon web services provide us with various tools to address this problem statement. Amazon pinpoint and personalise will help you to provide a seamless experience across multiple platforms by providing a common Api. It can be enticing to want to be everywhere, but you should start by focusing on the channels where your customers go the most and sell to them there, then only will your business grow into a stellar one!
The Bottom Line
Ecommerce stores that plan to dominate the market should prepare themselves to adopt these upcoming market trends. There are many stores to shop online, and the competition is pretty stiff.
Other than all these trends, dynamic pricing is something that will continue to attract more consumers.