19 Sep, 2024

Drake Merch: The Evolution and Cultural Impact of OVO Clothing

Drake’s impact on music is irrefutable, yet his compass stretches a long way past the studio. In design, his Merch — especially through his OVO image — has made waves that wave across the globe. What is it about these basic pieces of clothing, frequently decorated with an owl or a mysterious expression, that enamors […]

6 mins read